Cityfield
A company specializing in marketing quality investment projects in the real estate market to its clients.
Providing Quality Investment Projects
Cityfield Marketing is a company dedicated to providing quality investment projects in the UK real estate market. With a team of seasoned managers and professionals boasting decades of experience, CityField Marketing focuses on fostering collaborative partnerships and delivering sound investment opportunities for its clients. The company's vision is to become the go-to choice for UK land investments and the preferred employer for real estate professionals, built on a foundation of transparency, trust, and enduring client relationships.
As a Graphic Design Intern at CityField Marketing, I had the opportunity to collaborate closely with the web designer and developer to create an impactful landing page for the company. Assisting in various aspects of the design process, from conceptualization to implementation, I contributed to shaping the visual identity and user experience of CityField Marketing's online presence.
Understanding Cityfield
Problem Statement
Despite Cityfield Marketing's strong reputation and clear vision, their previous landing page failed to effectively communicate the company's core values and engage visitors. The previous landing page struggled to clearly communicate CityField Marketing's unique selling points, such as its commitment to professionalism, integrity, and customer care.
Questions
To develop Cityfield's landing page according to the user's needs, I had the following key questions I used to gather insights on showcasing Cityfield's capabilities:
- How can we further optimize the landing page to improve conversion rates and user engagement?
- Are there any additional features or functionalities that should be considered to enhance the user experience?
- How can we ensure that the landing page effectively resonates with our target audience and communicates our brand values?
Audience & Key Features
User Persona
To ensure Cityfield meets the needs of its target audience, a detailed user persona was created based on audience research:
Key Features
The landing page must demonstrate the following capabilities to showcase Cityfield's value:
Clear Value Proposition
Prominently displays Cityfield's core values, mission, and vision, providing visitors with a clear understanding of the company's commitment to professionalism, integrity, and customer care.
Professional Imagery and Branding
Strategically integrated high-quality imagery and branding elements throughout the landing page to reinforce Cityfield's expertise and credibility.
Responsive Design
Design with responsiveness in mind, ensuring seamless user experience across various devices and screen sizes.
Designing the Solution
Structure
Following our comprehensive research phase, it was time to translate our findings into actionable design solutions.
We proceeded to design wireframes to visualize the layout, content hierarchy, and interactive elements. Iterative feedback sessions and usability testing were instrumental in refining the wireframes and ensuring alignment with Cityfield Marketing's vision and objectives. Throughout the wireframing process, our focus remained on creating a seamless and intuitive user journey that effectively communicated the company's value proposition and encouraged user engagement.
Low-Fidelity Designs
Designing the Visual Identity
Style Guide
In crafting Cityfields's visual identity, I established a comprehensive style guide to ensure consistency and cohesion across all design elements. This guide encompasses typography, color palette, and imagery guidelines.
Cityfield's style guide is inspired from the company's core values of professionalism, integrity, and customer care. We chose a sophisticated color palette consisting of muted tones and earthy hues to evoke a sense of trustworthiness and reliability. Shades of blue and green were incorporated to symbolize stability, growth, and the natural landscapes of UK lands. To convey a sense of professionalism and clarity, we selected modern and legible typefaces for both headings and body text.
Final Designs
With the style guide as our roadmap, we proceeded to translate the visual identity into final designs for CityField Marketing's landing page. The landing page features a clean and modern design with ample white space, allowing content to breathe and key messaging to stand out. Clear and concise copywriting reinforces CityField Marketing's value proposition and encourages user engagement, while strategically placed calls-to-action prompt visitors to take the next steps. Overall, the final designs for CityField Marketing's landing page reflect a thoughtful and strategic approach to visual design, ensuring alignment with the company's brand identity and objectives.
All Final Designs
High-Fidelity Designs
Overall Thoughts
Designing Cityfield Marketing's landing page was not only a professionally rewarding experience but also a significant milestone in my career journey. As an intern, this project marked my first real-world opportunity to apply the skills and knowledge gained through academic study to a practical design challenge.
Throughout the project, I embraced the opportunity to learn and grow, leveraging guidance from experienced colleagues while also bringing fresh perspectives and innovative ideas to the table. This dynamic collaboration allowed me to contribute meaningfully to the design process while gaining invaluable hands-on experience in the field of web design and development.